Fantastic analysis! I took a marketing course in 1996--and it used similar terminology as what I had experience in my six years in Canadian politics.

Unfortunately, the plebes on Medium who know something is really wrong with US politics still can't investigate new ways: my website stats and books sales tell that story very well. The Medium plebes contiune writing clever articles believing their cavilings will change things. Sorry people, changing 49 to 51 defeat to a 51 to 49 victory is not exactly a recipe for the long term.

Mr Trump was a warning shot across the bow. Mr. Trump 2.0 is going to be a lot smarter. He has studied history and knows how to put a competent team together.

And even with a 51 to 49 victory, the D's will eventually screw up to lose enough of their soft support in the next election, changing to a 45 to 55 defeat.