I used to think that “marketing” was mostly about “advertising” . . . until I took an MBA marketing course from Heriot Watt University. Excellent course; taught me a lot about business.

Marketing is indeed about convincing people to buy a product or service. But along the way, marketing also has to being profitable. For example if cost of manufacture + cost of distribution + cost of advertising < revenue, the business goes out of business — regardless of how great its marketing message is.

Mr. Trump might be great at “advertising.” As for the more encompassing “marketing”, I’m not seeing that talent.

But I don’t think he puts much thought into his ad copy. He just spouts what is on his mind: no professional marketing firm would do that.

I believe that he himself just wanted to put in a respectable third or fourth place in the R primary, get some PR, tell everyone he tried (for the next 20 years), and get back to business. He was probably just as surprised as everyone else that he actually was a contender with his rhetoric.

The key to solving this problem lies not with removing himself from office (which will only be a short term solution), but understand why he is so popular. Labeling all T supporters as uneducated racists misses the mark of what really ails USA.