I'm doing a little quick math. I'm estimating about 300,000 impressions during my big ad run of 2009-2010. It's not hard to understand why it missed you.
To have pushed the ad run to 3,000,000 impressions would have sent me into bankruptcy court.
Anyways, you now have an impression. I believe you have already read the 15-minute TDG essay. Here is the link again:
https://medium.com/p/cf48e4b4a1eb
From there, you can find the TDG website. It'll take you about three hours to read the book, which explains how all the pieces fit together.