Informative article.

When I was in “lower middle management” of a political party circa 1990, we too were using data of various kinds to make campaign decisions. While I wasn’t directly involved in the higher end advertising, I know the party employed a marketing company to create several newspaper/TV ads — and the selected the better ads by watching a well defined focus group. It seems strange that this was never regarded as sinister.

If we really want to break the hold manipulators of big data have on governance, then we should look at a different system of governance. As long as we keep the parties in place, the parties will rely and more and more on big and bigger data to craft their message.

Dave Volek is the inventor of “Tiered Democratic Governance”. Let’s get rid of all political parties! Visit

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store