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My Breakup with Google Ads
After a 18-year relationship, I’m calling it quits
Google Ads asked me to verify myself to them. I said: “No.”
Dave Volek’s Business English
In 1996, I had developed an English-as-a-second language program for learners of business English (BE). My innovation in this field was “numbers English.” This part of the English language was not being taught by the ESL/EFL profession. So I developed a few modules of business simulations centered around verbal communications with numbers. Part of these modules was about teaching the teachers a few things about basic business.
My primary marketing tool was sending manuscripts to the ESL/EFL publishers. There were no takers. I understood why: traditional ESL/EFL publishing requires material most teachers can easily handle. Most of the English teachers are not really “numbers people.” My material requires more effort from the teacher. My material was not for the mass market of ESL/EFL teachers. But I kept trying.
I started using Google Ads in 2005
When Google Ads came to my attention, I thought I could bypass the mainstream publishers. With internet advertising, I could find those elite teachers who would take on my more challenging material — and give their…
