This is a useful Umair article.

I am an inventor. Since about 2005, I put put up about 10 inventions, using Google ads to get the message out. Nothing has worked out. Now I better understand why.

I originally thought my marketing budget was too low. If I had more money to throw at Google ads, something would eventually stick. But with this article, it seems I will need to hire a professional marketer to build a brand. This will take even more money. Even then, there is no guarantee of success.

Up until now, I had believed that I could Google ad my way to reaching my audience. But there seems to be forces acting against small, innovative entrepreneurs.

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My two active inventions are my alternative democracy and a pandemic simulator.

http://www.tiereddemocraticgovernance.org/tdg.php

https://www.dv-pandemic-simulator.org/

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In the past, I placed Google ad units on my websites. I was never happy with the kind of ads showing up on my work, but there was so little control from my end. I don't use Google ads in this way anymore.

So I invented an online advertising platform where the website publisher chooses the advertisers that will show up. The platform puts the publisher and advertiser together; if the publisher likes the ads, they do a little negotiation, the platform gets a small commission.

This adverting platform has been parked on another website. Unfortunately, the link is broken.