What a great article on the reality of self-publishing. Very few of us will make it. The $25.7b vs. $25.3 figures tell the story. There are not more readers out there than before. But many more books!
I put my fifth book into Amazon's advertising wing. After $200, no sales. Easy decision to cut out that expense.
I don't fault Amazon for elevating their advertised books over the non-advertised. If that gimmick does not work for us, we have to find other ways.
I had my little episode of being shunted because I was too political: