You need to look at the alternative facts.

In my first version of my TDG book (2000), I prophecized that western democracy would eventually be captured by the more capable message manipulators for a profit.

The parties are still putting together elections machines where volunteers find and encourage lukewarm supporters to vote. But this aspect of campaign is becoming less important. It is better to put money into advertising than social events in campaign offices.

In other words, the political volunteers are becoming less important.